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When you're searching through the Internet you will find endless amounts of information, about everything, and all at your fingertips. The Internet is the largest source of knowledge in the world. Why is this? Because anyone can get their information on there. All you need is a web site and a resource generous web hosting company.

When you're searching through the Internet you will find endless amounts of information, about everything, and all at your fingertips. The Internet is the largest source of knowledge in the world. Why is this? Because anyone can get their information on there. All you need is a web site and a resource generous web hosting company.

Many people think that getting their website on the Internet is an expensive venture, fortunately though, this need not necessarily be true; if you find the right web host, the benefits of having a web site will definitely outweigh the costs.

There are many different ways to benefit from having a web site, whether it is for personal gain, or to aid your business success. Those who have their own personal websites generally use them to further an interest or a hobby; having a web site is a great way to share and exchange knowledge with others. Businesses on the other hand use a website to promote and market their goods and services, while cutting back on such expenses as postage, couriers and advertising, etc.

These are but a few key benefits of owning a website:

Increased awareness of products and services - Businesses can now greatly expand their markets, no need to constrain the focus to only the local scene, but by using the Internet, businesses can venture into international and regional markets, with greater ease. This dynamically changes the nature and the marketing activities of some businesses, possibly encouraging the business to expand the diversity of its products and services, to meet these new markets. Websites, in their nature, allow hundreds and thousands of items to be on view 24/7; thus encouraging wider viewing, and extended trading hours.

Freedom - With the freedom of being able to post your information on your website, hence on the Internet, at any time of the day; available information of all variations is increasing at a huge rate. The freedom to browse anywhere and interact with anyone is enough to tempt the smallest of businesses and the most introverted of people to get on the Net; hence Net users are increasing in numbers, at an alarming rate, approximately 50,000 per day. Businesses are buzzing on the Net, they have found a way to compete on an even field, with even the largest of corporations; and within a daily increasing customer marketplace.

Cost advantage - Net businesses are extremely aware of how they can profit by being on the Internet; they can advertise their products and services without the huge costs, and delays of printing, publishing and distribution. The market is a global one, which adds greater value to the costs outlaid for promotion and marketing; compared to the limits of offline. E- commerce facilities can be incorporated into the website, transforming 2D screen visuals into user reactive models, for example, consumers can order their products and services online, greatly reducing administration expenses. Reduction of telephone calls to potential customers; follow ups by email; newsletters digitally made, promoted by email or downloadable from the website, with reduction of distribution costs; less promotional material sent out, printed and wasted; extended trading hours without a human presence; are just a few ways to cut costs.

The current opinion is that any business not on the Internet now or in the near future is not only missing out on the rewards of this new and vibrant industry, but is adding itself to the list of "the forgotten".Don't waste time scratching your head wondering what the Internet can do to benefit your business, you will be left behind; instead, think about how you can take advantage of this new and cheap form of industry awareness. Look for a web designer, or web developer, get a quote, and tell them what you need.
 

To evaluate a web host, the price is not the only important factor, the client will need to take consideration about other characteristics.

Host's Connection to the Internet
One of the most important features is the quality of host's connection to the Internet. There are a bunch of variations T-1, T-3, OC-3, OC-256, etc. (Fig 5) A company that offers a T1 connection to the Internet can only allow 1.544 Mbps (Megabits per second) a T3 can allow up to 45 Mbps. Then again an OC-256 can allow 13,000 Mbps, giving the ability to transfer much more information at a higher rate of speed before getting bogged down.

Speed
Customers that are seriously worried about speeds that a viewer can see their site, need to consider how fast the servers are. Although bandwidth and connections are major factors, server speeds are equally important. A server that is a host to many sites that are being accessed simultaneously may get bogged down. No matter how fast the connection is this can seriously slow down a viewer’s speed to surf through a site. A simple way to test the speed at which a server responds is called "pinging" a site. This will determine how quickly a server can receive and send back a small piece of data through the connection you have to it.

Processor speed is also important. Certain sites will make greater demands on the host's CPU and will consequently run slower - and slow down every other site on the server as well (Beginner's Guide, 2000). Streaming video and audio, discussion forums and message boards, online surveys, and high-level animation all require huge amounts of memory and fast access to the main server. Overloaded processors can slow down a site's transmission considerably.

Server Software
Server software can also affect a site. UNIX and Windows NT are the most common server software environments. Advanced developers should be aware of what applications they will be using and assess which software environment will best suit their needs. Some hosting companies only offer one of the two software options.

Security
Protecting a site's data from unwanted intrusions is another key consideration for the web developer when selecting a host. The hosting company's security protocols should be outlined. Protection from everyday denial of service attacks and the various hacks and cracks that will be attempted on your server is essential. The hosting company should be responsible for upgrading and maintaining these security measures. "The only thing worse than having no security is thinking you have some" (Finding the Host, 2001).

Customer Service
Service is another important aspect to consider when shopping for a host. Hosts offer a variety of customer service options. Services offered can be 24-hour toll free number, 24-hour email help, Frequently Asked Questions pages and help forums. The amount of help you might need depends mainly on your experience and problems you encounter from the server.

Reliability
Checking out the reliability of a service is also very important. Hosts usually have several backup systems in case something goes wrong with the main servers. They also can promise less "down time" by backup power systems such as a diesel generator.
 


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